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The benefits of new technology are not gained by solely using a product to its fullest potential, but rather by adapting its potential to fully benefit you. Flash is one such technology that many developers attempt to use to its fullest potential. In doing so, most of what's produced is annoying, distracting and delivers no real benefit to the viewer or to your company.

There are many companies developing flash animations for web sites, but here at Synapse Designs® we question whether those animations were developed to benefit the client's site or to simply benefit the developer's portfolio. There are many ways of getting a response of "Wow" from your visitors. Would you rather it be solely for the way the content is delivered, or for what is being delivered.

For most users online browsing is a task performed with a specific purpose, why shouldn't the content you deliver have a specific purpose as well?